01 / LAUNCH
Bringing something new to market?
Give your innovation a clear position, a compelling story, and a go-to-market plan that connects with the right buyers.
Kate Hodgins / Marketing & Go-to-Market Leadership
Your next stage of growth needs more than a plan.
New products. New markets. Changing customer expectations. Turning opportunity into growth takes a clear strategy, a compelling story, and the people and programs to make it happen.
I help B2B technology companies figure out what's next and lead the work to get there.
Explore my workThe opportunity
What does growth look like for your business?
Different stages of growth bring different challenges. The right move starts with knowing where to focus — and how to make it count.
02 / EXPAND
Entering a new market?
Understand the opportunity, identify where you can win, and build the strategy to compete.
03 / CLARIFY
Has your portfolio outgrown your story?
Make complex products and platforms easier for customers to understand and sellers to bring to market.
04 / SCALE
Building a team for what's next?
Bring the right priorities, capabilities, and ways of working together so your team can deliver.
HOW I CAN HELP
What are you working toward?
Explore the challenges I help technology companies solve.
HOW I HELP / 01
Turn innovation into market opportunity.
You've invested in something new. Now you need a clear path to customers, adoption, and growth.
Solutions & deliverables
Product launches & GTMLaunch strategy, positioning, market entry, GTM planning
Content & storytellingKeynotes, product videos, demo scripts, webinars
Sales enablementPitch decks, demos, sales plays, competitive tools
My approach
Good strategy is just the beginning.
You need someone who can see the bigger picture, ask the right questions, bring people together, and turn decisions into action.
That's how I work. I connect customer understanding, clear positioning, GTM execution, and team leadership — without losing sight of what matters to the business.
Selected work
The work behind the results.
A few types of challenges I've helped companies tackle. Detailed case studies and outcomes can be added here as work samples are selected and cleared for sharing.
GO-TO-MARKET
Bringing innovation to market
Positioning, launch planning, and programs that connect new capabilities to customer needs.
Case study coming soon ↗
PORTFOLIO STORY
Making complexity easier to buy and sell
Clearer product and portfolio narratives, supported by sales tools and customer-facing content.
Case study coming soon ↗
TEAM LEADERSHIP
Building for scale
Marketing priorities, team capabilities, and cross-functional programs designed for growth.
Case study coming soon ↗
About Kate
Experience that connects the big picture to the work.
I've spent my career helping B2B technology companies — from startups to global enterprises — bring complex products to market, find clearer ways to tell their stories, and build the marketing capabilities to grow.
My experience spans product marketing, go-to-market strategy, competitive intelligence, customer marketing, and broader marketing leadership, with deep roots in enterprise software, data, analytics, AI, and customer experience.
Product marketingGTM strategyEnterprise technologyAI & innovationTeam leadership
Let's connect
What's next for your business?
Whether you're building a team, bringing something new to market, or looking for experienced marketing leadership, I'd love to hear what you're working on.
Prefer to connect first? Find me on LinkedIn